AS TREND FORECASTERS AND PRODUCT DEVELOPERS WE HAVE A GREAT INTEREST IN HUMAN BEHAVIOUR, WE ANALYSE HUMAN BEHAVIOUR AND USE THESE ANALYSES AS A STARTING POINT FOR PRODUCT INNOVATION.
FEELING AND ANALYSING (THE VIBES OF) NAPOLI WE REALISED IT'S THE PEOPLE OF NAPOLI WHO CREATE THE IDENTITY OF NAPOLI, THIS IN CONTRAST WITH WHAT ALL THE EXISTING TRAVELLING GUIDEBOOKS AND SITES SUGGEST (MONUMENTS AND OTHER MATERIAL FACTS), AND SO A NEW PRODUCT WAS BORN; WWW.NAPOLIFOTO.COMA SITE ABOUT THE PEOPLE FROM NAPOLI, THE PEOPLE WHO CREATE THIS UNIQUE AND WORLD FAMOUS CITY
THE CONCEPT OF DESIGN STUDIO ANTOINETTE VAN DEN BERG & CO.: TRENDS & TRADITION > INNOVATION
RESPECT FOR THE ALREADY EXISTING AND AT THE SAME TIME CONSTANTLY SEARCHING FOR NEW OPPORTUNITIES, DESIGN WITH AN OPEN VISION TOWARDS NEW POSSIBILITIES
IN ORDER TO EXPAND THEIR VISION THEY WORK INTERDISCIPLINARY (SO THEY CAN COMBINE KNOW HOW FROM VARIOUS DISCIPLINES AND PROFESSIONS) AND THEREFOR THEY CONSTANTLY TRAVEL. THESE REASONS BROUGHT THEM LITTERAL TO NAPOLI.